The fall of 2003, Jan Berend Heitink, VP and Sales Manager for the Heitink Group, was looking for new opportunities in markets for veneer faces for Heitink Veneers, Inc. (HVI), based here. While quizzing various customers in the door industry, he discovered a developing trend-the subtle beginning of a shift away from veneer faces to faces laminated on MDF or thin plywood. This foreshadowed significant changes in the architectural flush door industry, one that Heitink knew would affect them greatly.